Why You Need SEO for Your Business Website

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Search engine optimization (SEO) is a topic broadly discussed in websites, business forums, seminars and different platforms where entrepreneurs catch up. However, there is still a group of business owners who are unclear about the subject matter. Is it really all that important to perform SEO for your business? What are the significant benefits of business SEO and how much does it cost? Business owners seek what’s best for their enterprises, which is why it is important to first understand the significance of any effort and expense.

Understanding SEO

Search engine optimization is simple to understand. Firstly, more people shop online today than it has ever been. Millions of people conduct product and service research online before they head out to look them in the physical market. Most end up buying these products online. There are several online platforms that bring potential customers together ranging from social media platforms like Facebook, YouTube, Twitter and Instagram to blogs and websites. The digital revolution has made it possible for over half the world’s population to own smartphones which can be used to access the internet and make online orders. Essentially, people are shifting online and any business startup must consider setting up a website and online presence if they seek both short and long-term success. So where does this leave us with SEO? search engine marketing

SEO simply means optimizing your website pages for search engines. Engines include Google, Bing, Yahoo and even Amazon where internet users search for information, products and services. When users perform a search, the engine ranks possible sites that provide relevant information to their search. Since there are hundreds such sites, one has to be number one and some have to be on the last page. According to statistics, no one really goes into the third and fourth page of result. Most people twist their search keywords to find better sites rather than looking up the next pages. This is why your website and pages should be on the first page of search engine results. This does not happen randomly. There are specific things you must do to get better ranking. Otherwise, no one will be seeing your pages unless they know the exact website URL.

Benefits of SEO

Performing SEO for your business will start by giving your pages better ranking on search engines such as Google. Better ranking exposes you to more users and more potential customers end up visiting your site. If you carefully and strategically plan the information in your pages, you will definitely convert some of this traffic into sales. The end goal of business is to make profit and this is only possible if there are consumers to your offers. SEO brings more potential consumers to your offers. It is like building a shop at the busiest point of the street where everyone can see and access your products. SEO is also a perfect way to brand as a professional business or company. You can project a professional competitive image that draws more customers and create consistency that will identify you as the most reliable for the products/services/information you offer. 

Summary
SEO is no longer a consideration; it is something you should do for your business. You can plan for local SEO to attract customers within your local area or offer products that can be bought by clients overseas. There is limitless potential when you incorporate the internet into your business and SEO is the only way to get yourself a powerful online presence.

If you are looking to expand your business online and don’t know who to look for, do a search for seo specialist toronto and check out Goliath Marketing. They are great for local businesses. This is an example of a reputable seo company and as there are many, make your choices wisely. Ask for rankings and also referrals as best practise. Here is the Goliath Marketing YouTube Channel with some great information to get you started.

 

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Marketing Strategies Continued

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Paul Triplett built and sustains his business by referrals. “I just try to stay in touch with clients and friends from the past and ask them to refer their family and friends,” he says.

And he also does some pretty unusual marketing activities that are fun for the participants and contribute to his bottom line.

In 2001, he began renting a movie theatre screen on a Saturday morning and inviting his friends and customers to see a family movie, before the theatre opened to the public. Monsters, Inc. and The Cat in the Hat were the first two. He serves doughnuts, coffee and juice, then shows the movie.

“I just thank people for supporting me with their business and referrals. It’s toward the end of the year, and it’s a way for us to celebrate together and for me to get face-to-face with my clients and friends.”

What intrigued me was the barbecue Paul threw for a hundred or so people last summer.

“It’s just a different way of reaching some of our friends,” says Paul. “I’m looking at activities that are family oriented. It’s a way to get people to sit down, talk around some food and enjoy the fellowship.”

It’s all about staying in touch with people, and when the time comes, Paul might have a chance to do business with them, their families or friends.

branding

“There have been transactions that have come from the movies and barbecues,” he says. “It’s just a way of elevating me in the mind of the client. I enjoy it, my clients enjoy it and my friends enjoy it. Why not have fun while you’re keeping in touch?”

Paul’s is a marketing strategy that few real estate sales people are willing to pursue.

“I don’t like being sold aggressively, and I don’t like selling that way,” he says. “It’s got to feel right. I like to sleep well at night.

“I am always confident that things are going to work out. I don’t need the next transaction to determine how I live and what my next meal is going to be. My needs have always been taken care of.”

There you have it. With the right marketing strategy in place, your business can really take off. What kinds of strategies are you implementing with your business right now?

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CUSTOMER SERVICE ATTITUDE, CLEVER MARKETING STRATEGIES HELP BUSINESSES SUCCEED

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Sun Choi paused in mid interview to greet a customer approaching the front counter of her small restaurant.

The customer looked at Sun and said “breakfast.” Sun smiled and asked, “Linguisa?” He replied, “Yes, linguisa,” and took a seat at a nearby table as the cook started making his breakfast.

“I know most of my regular customers,” Sun said, “and I know what they like to eat.”

Paul Triplett has been a Realtor® for 35 years. His dad, Howard, is a Realtor®. His daughter, Elaine, has a real estate sales license and will join Paul in his business after she graduates from UC Santa Barbara this spring.

“I like working with people I like,” says Paul. “It makes it easier for them and makes it easier for me. I try to assist people with their real estate needs, answer all their questions – even if they don’t affect me at all. I try to develop a relationship with people as their expert in real estate, whether or not they come to me with a question that’s going to improve my bottom line.”

Sun and Paul don’t know each other, but they share a few significant business traits. They both care about customer relationships and they both have a flair for unusual marketing strategies that build customer community and loyalty.

Café McBryde is a small neighborhood restaurant on a side street in a blue-collar community frequented by laborers, retirees, and folks who work in the neighborhood. Sun Choi opened it 15 years ago. There are only 10 tables. It’s not a destination for anyone who hasn’t already been there.

On one recent trip, I noticed Sun giving an oversized menu to an elderly patron, who made a point of telling her that he appreciated the larger type.

“I’m 54 and I cannot see the menu too well,” Sun says. “I have to wear my glasses. I saw other people holding the regular menu out in front of them to read it, so I thought I’d make a bigger menu for my older customers. They like it. They tell me it was a good idea.”

While the larger menu was a lovely consideration for her customers, that’s not the only reason people come back. Mitch Inouye and his wife, Ann, have been eating at Café McBryde five days a week for six years.

“Sun tries to accommodate all of her customers, no matter what they ask for, even if it’s not on the menu,” Mitch says. “Once we mentioned a brand of corned beef hash we liked and the next day she had it. Other places with a set menu won’t change it for anything.”

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It’s the Little Things

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I was reading the paper a few weeks ago when a quote from the St. Mary’s College men’s basketball coach stopped me.

He was talking about one of his players, someone you never heard of, a kid who’s not going to play past college.

“He’s the guy who does everything right,” Randy Bennett said. “Never late. Zero maintenance.”

It was those last four words that got my attention. “Never late and zero maintenance” – they are characteristics every small business person would benefit from having.

My wife, whose professional career has been spent in the bureaucratic world of public health, will graduate with an MBA degree at the end of this year. She’s going to establish a narrowly defined consulting practice, and I think she’ll do very well.

She’s got a social worker’s heart, which is a high compliment, but after 17 years of working for CYA bosses, she needs to learn what characteristics her customers will value in her so that she can leapfrog the competition.

I’ve told her about the things I believe have made me successful and have allowed me to sustain an entrepreneurial newsletter publishing business for 24 years. Things like promptly returning phone calls, setting fair rates than enable me to not have to charge for every breath I take, meeting my deadlines, being a resource to my customers for other needs they may have, maintaining high standards of integrity and quality, being reliable and saying thank you.

When customers know they can count on you to meet your promised deadline (never late) and that you are a problem solver and not a problem creator (zero maintenance), you will have a leg up on the competition.

I love writing about entrepreneurs whose unique marketing strategies attract new customers and retain the loyalty of current ones.

This issue profiles two business owners, one a longtime acquaintance of mine, and the other the proprietor of a small cafe at which I eat occasionally. They both have a lot of competition – yet, both have had long, successful careers; largely by doing the little things that customers notice and make them feel appreciated.

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