Core SEO Strategies To Help Us Rank In Google


With the continual adjustments seen in the Search Engine algorithms, it is impossible to lay down a fixed set of successful practices. However, fundamental principles hold good despite changing search trends and search engine algorithms. SEO experts, Search Domination, state that you can make SEO strategies more effective by making your website more relevant, accessible, and simple to use while keeping a few points in mind. Here are some guidelines to achieve this:

Create keyword-rich content

Keyword-rich content is the first step to successful SEO. Content is infused with essential keywords and search phrases commonly used by internet searches for products or services and similar to those offered by your website. Keyword phrases should be positioned to capture the reader’s interest and that of search engine crawlers.

Develop content that is attractive to customers

Content should be relevant to readers interests, not difficult to comprehend and access, and most of all should address their needs. Search engines favour websites that are linked to by other sites. It tells the search engines that the content is useful. This will make search engines increase your page rank and get it to rank higher in organic search. If updated continuously, content will also encourage repeat visits and even lead to re-indexing of pages by search engines.

Build customer-friendly website design and information organisation

Website users and web crawlers should be able to navigate pages quickly. You should incorporate quality information organisation – website navigation; cross-linking with clear labeling; placing text, multimedia, and images effectively; etc. A website page should have links to other pages on the site known as on-page inner linking. Use a navigation menu or sitemap for convenient access. Sitemaps improve the search-ability of websites too. These tactics should be part of the website’s development plan as they need effort but are useful in building a sound foundation for the website.

Generate backlinks to your website

Inbound links or links from third party websites boost your search engine ranking. Get backlinks from reputable directory site, relevant industry websites or from your local chambers of commerce, for example,…. Linking websites are helpful. They collect an ongoing or one-time fee. Avoid black hat SEO marketers that promise hundreds or thousands of links to improve your ranking. Their tactics may get you blacklisted and make your site disappear from search engines.

Use meta tags effectively.

The description meta tag contains the text that gets displayed in search results. It should be keyword-rich and should attract customers. The keyword tag, though ignored by most search engines, helps in the website’s categorisation. The tags should be developed for each page individually.

Study the website’s performance

After implementing an SEO strategy, examine the website’s performance to verify its effectiveness. Use tools such as Google Search Console, Google Analytics, SEO Analysis Tool, etc.

Stay tuned to SEO events

Search engines are continually looking at ways to improve search quality. It’s a good idea to keep track of what’s going on by registering with websites such as Search Engine Watch, The Official Google Blog, SEO Book, SEO Chat, WebProNews, etc.

Avoid content duplication

Duplication of content can occur if articles are published on various websites, product and service specifications are identical except for name and representation, session IDs are the only changed elements in URLs, printer-friendly page editions are not excluded from search with directives in the “robots.txt” file, and if a website has multiple URLs names with similar content, etc..

Relevant content, information structure, and keywords should always be part of your SEO strategy with a mix of other tactics thrown in. By following this formula, your website will always attract customers in spite of modifications in search engine algorithms.