Marketing Strategies Continued

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Paul Triplett built and sustains his business by referrals. “I just try to stay in touch with clients and friends from the past and ask them to refer their family and friends,” he says.

And he also does some pretty unusual marketing activities that are fun for the participants and contribute to his bottom line.

In 2001, he began renting a movie theatre screen on a Saturday morning and inviting his friends and customers to see a family movie, before the theatre opened to the public. Monsters, Inc. and The Cat in the Hat were the first two. He serves doughnuts, coffee and juice, then shows the movie.

“I just thank people for supporting me with their business and referrals. It’s toward the end of the year, and it’s a way for us to celebrate together and for me to get face-to-face with my clients and friends.”

What intrigued me was the barbecue Paul threw for a hundred or so people last summer.

“It’s just a different way of reaching some of our friends,” says Paul. “I’m looking at activities that are family oriented. It’s a way to get people to sit down, talk around some food and enjoy the fellowship.”

It’s all about staying in touch with people, and when the time comes, Paul might have a chance to do business with them, their families or friends.


“There have been transactions that have come from the movies and barbecues,” he says. “It’s just a way of elevating me in the mind of the client. I enjoy it, my clients enjoy it and my friends enjoy it. Why not have fun while you’re keeping in touch?”

Paul’s is a marketing strategy that few real estate sales people are willing to pursue.

“I don’t like being sold aggressively, and I don’t like selling that way,” he says. “It’s got to feel right. I like to sleep well at night.

“I am always confident that things are going to work out. I don’t need the next transaction to determine how I live and what my next meal is going to be. My needs have always been taken care of.”

There you have it. With the right marketing strategy in place, your business can really take off. What kinds of strategies are you implementing with your business right now?

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3 comments on “Marketing Strategies Continued

  1. You are a very bright person!

  2. Very good article post.Really thank you! Will read again.

    • Glad to hear!

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